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Tokyo Summer Olympics is almost here and Sri Lanka is sending her largest ever delegation to the games. LOVI is proud to dress our Olympic athletes and the delegates for the opening ceremony on July 23rd—the crown jewel event, when all countries will march together in Olympic solidarity.

“Like many kids, I loved watching the Olympic games on TV and dreamt of somehow representing Sri Lanka one day,” said Asanka de Mel, CEO of LOVI, adding “Even if not as an athlete, I’m thrilled to be part of the event by supporting these extraordinary players as well as the dedicated coaches and officials leading the effort.”

Inspired by the notion of Olympic harmony, LOVI designed the Team Sri Lanka outfits based on its Unity collection for the global affair. The maroon, orange and green colors of the Sri Lankan flag are handwoven with gold lines signifying diversity and strength. LOVI’s trademarked gold crown represents sovereignty and the ambition of our new generation to be world class. A special label reads “スリランカ”, meaning Sri Lanka in Japanese in honor of the host country, Japan. A limited-edition collection will be available soon for LOVI fans to take part in this momentous occasion.

Asanka added, “The Olympics represents the best of the human spirit in action. Our athletes are inspiring future athletes to be the best they can be. Because we can. It’s our mission to support all Sri Lankans striving for that level of excellence.” LOVI wishes all the Olympic athletes the very best at the games this year.

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